PAID ADVERTISING

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The Power of Google Ads

Google Ads is one of the most effective methods of paid online advertising available in the marketing world. It is used by thousands of small, medium and large organizations that all want to tap into the huge numbers of people who search for information, products and services online. When used properly, Google AdWords has the potential to send large numbers of people to you who want exactly what you have to offer. Want to know if it's worth investing in? Our team at Neocami has done extensive research on this subject; here are some of our findings.

INCREASES LEADS AND CUSTOMERS

Google Ads offers incredibly granular targeting capabilities, allowing you to focus your budget on exactly the types of people that are searching for what you have to offer.

FLEXIBLE

You have the option to download data and analyze it using Excel. Campaigns can be easily customized, you can target people in different locations, and set daily budgets and limits n the amount you’re willing to spend on clicks for specific keywords.

HIGH ROI

You only pay for ads people click on. Once you optimize campaigns, you can get a high return on investment, however, this takes time, continual testing and tracking of your campaigns. We help you find areas that give you the best ROI, then we focus our efforts and budget on these areas.

FAST, TRANSPARENT RESULTS

This platform shows you easy-to-understand results and reports of your campaigns extremely quick after going live. The dashboard gives you all the information related to each campaign such as the ads clicked, keywords entered by website visitors, cost of clicks and much more.

HUGE, HIGH-QUALITY TRAFFIC SOURCES

Being one of the biggest companies in the world, Google ads reaches millions of people every day. Google Ads send you much higher quality leads and visitors. The people Google sends are also more likely to become request info,  opt-in, call, or take action.

FIND OUT MORE

Gain valuable insight into information about your customers habits such as the keywords they use, their location, the devices they use, the times and days they search and more. This info can be used to improve products or services as well as refine your marketing efforts so you don't waste money.

80% OF INTERNET USERS ARE ON FACEBOOK, THAT'S 2 BILLION ACTIVE USERS.

FACEBOOK ADS

Your Audience is on Facebook

With 80% of the internet using Facebook, it is one of the prime locations you could have an ad space. It has billions of users, with most of them checking their Facebook page multiple times per day. That being said, it is the most targeted form of advertising, while also being one of the cheapest. Some other benefits include:

  • Increased brand awareness
  • Increased website traffic
  • Increased sales, revenue, and leads
  • Lower cost per acquisition
  • Increased SEO rankings

INSTAGRAM ADS

The King of Social Media

With more than 1 billion active users, Instagram is a leading social media platform. It has become a huge and diverse online community with unlimited marketing potential. 75% of users take action on Instagram ads, and 35% of American adults use Instagram. That being said, if you’re not utilizing Instagram ads, you could be missing out on a large sum of revenue and potentially new clientele. Here are the real benefits of advertising on Instagram.

 

  • Instagram and Facebook are connected. So it’s easier to target your audience based on Facebook data. All budgeting and scheduling tasks, the setup and creation of ads are done through Facebook.
  • Instagram ads are non-intrusive and less likely to annoy your targeted audience.
  • The engagement rate on Instagram is higher than the engagement rate on any other social media platform.
  • You can easily integrate Shopify and sell your products instantly.
  • Instagram measures the success of your campaign based on awareness, reach and recall instead of follower counts, likes or comments.
  • Most people use their smartphones to read their news, socialize on Facebook or post their own stories and update social media timelines. Most smartphones feature high-end cameras that can shoot photographs to be immediately posted on Instagram. Everybody can be an amateur photographer. Instagram is the best channel for this type of media and it’s why most mobile users have Instagram accounts.
  • In terms of ROI and cost, Instagram returns the best results. It’s effective and less time-consuming than other online marketing channels.

Learn more about HOW we help businesses through paid advertising!

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