THE POWER OF VIDEO
Speak to Your Audience
In the recent years, video marketing has become a staple of advertising. The Internet has changed the way small-to-medium sized businesses advertise to their consumers. These days, people consume an enormous amount of online video content, whether its by watching a makeup tutorial on YouTube or movie trailer on Instagram, people now engage online with the world - and businesses - through video. At Neocami, our team of video specialists not only entice any audience, but also convey profound messages through video. With our up-to-date video production equipment and out of the box thinking, our team is able to capture stunning footage. From composing interviews, to recording location footage, we deliver prolific results that will ensure prospective clients are impressed and choose your commercial business over the rest.
The Possibilities of Video Marketing
Before you begin filming your next commercial video, you first need to determine the type of video you want to create, define your audience and understand the buyer's journey. Don't worry we will help you make all of these important decisions; From voice over selection, script writing and paid actors and models to hiring hair stylists and makeup artists to get the crew camera-ready, we can tackle it all.
Showcase how your product works with a demo video. Whether that's taking viewers on a tour of your software or unboxing and putting a physical product to the test.
Brand videos are typically created as a part of a larger advertising campaign, showcasing the company's high-level vision, mission, or products and services.
Is your business hosting a conference, round table discussion, fundraiser, or another type of event? Produce a highlight reel or release interesting interviews and presentations from the gathering.
Capturing interviews with internal experts, thought leaders or influencers is a great way to build trust and authority with your target audience.
EDUCATIONAL OR HOW-TO VIDEOS
Instructional videos can be used to teach your audience something new or build the foundational knowledge they'll need to better understand your business and solutions. These videos can also be used by your sales and service teams as they work with customers.
Explainer videos are used to help your audience better understand why they need your product or service. Many explainer videos focus on a fictional journey of the company's core buyer persona who is struggling with a problem. This person overcomes the issue by adopting or buying the business's solution.
Animated videos can be a great format for hard-to-grasp concepts that need strong visuals or to explain an abstract service or product.
Case Study and Customer Testimonial Videos
Your prospects want to know that your product can (and will) solve their specific problem. One of the best ways to prove this is by creating case study videos that feature your satisfied, loyal customers. These folks are your best advocates. Get them on-camera describing their challenges and how your company helped solve them.
Live video gives your viewers a special, behind-the-scenes look at your company. It also draws longer streams and higher engagement rates — viewers spend up to 8.1x longer with live video than with video-on-demand.
90% OF CUSTOMERS SAY VIDEOS HELP THEM MAKE BUYING DECISIONS.
THE ART OF STORYTELLING
It's All About the Story
While on a website or social media platform, have you noticed the large amount of video-ads that you just scroll past? Do you tend to think of them as more of a nuisance rather than something of interest? Don’t let your brand succumb to those levels. When it comes to video marketing, the video itself should be centered around the story, not the sale. The point of this is to concentrate on the value of what you’re providing your customers. Make the most of the emotive power of video by appealing to your consumers’ needs and hidden desires. This is where our team at Neocami comes in! Let us help you create commercial videos that resonate with your target audience and keeps them engaged with your business.